Privacy Policy

Effective Date: April 9, 2026

RPM Financial Group LLC ("RPM Financial Group," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.rpmfinancialgroup.com or engage with our financial planning and investment management services.

By using our website or services, you agree to the terms described below. Securities and Advisory services are offered through LPL Financial, a registered investment advisor. Member FINRA / SIPC. RPM Financial Group LLC is a separate legal entity from LPL Financial.

1. Information We Collect

Information You Provide Directly

  • Full name, email address, phone number, and mailing address
  • Financial data you voluntarily share (income, assets, goals) during consultations or assessments
  • Communications submitted via contact forms, free assessment bookings, or email
  • Email newsletter subscriptions and preferences

Information Collected Automatically

  • IP address, browser type, operating system, and device identifiers
  • Pages visited, time spent on pages, and referring URLs
  • Cookie and tracking data (see Section 4)

Information From Third Parties

  • Data from scheduling tools (e.g., Calendly) used to book assessments
  • Information from FINRA BrokerCheck and related regulatory systems
  • Social media platforms if you interact with our accounts on Facebook, LinkedIn, or X (Twitter)

2. How We Use Your Information

We use the information we collect to:

  • Provide, personalize, and improve our financial planning and investment management services
  • Respond to inquiries, schedule free assessments, and communicate with prospective and existing clients
  • Send educational content, newsletters, and marketing communications (you may opt out at any time)
  • Comply with legal, regulatory, and compliance obligations as a registered investment advisor
  • Analyze website usage to improve user experience and site performance
  • Detect, prevent, and address security issues or fraudulent activity
  • Fulfill obligations under LPL Financial's policies and applicable securities regulations

RPM Financial Group does not sell your personal information to third parties, and we do not allow advertisers to pay to have their products promoted to you through our services.

3. How We Share Your Information

We do not sell or rent your personal information. We may share it in the following limited circumstances:

  • LPL Financial: As our broker-dealer and registered investment advisor, LPL Financial may access client data as required to execute advisory and brokerage services and meet regulatory requirements.
  • Service Providers: Trusted vendors who assist with website hosting (Webflow), email marketing, scheduling, analytics, and IT security — bound by confidentiality obligations.
  • Regulatory Authorities: FINRA, SEC, state securities regulators, and other authorities as required by law or legal process.
  • Legal Obligations: When disclosure is required by court order, subpoena, or applicable law.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, subject to confidentiality protections.
  • With Your Consent: For any other purpose, only with your explicit consent.

4. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience and gather analytics. These include:

  • Essential Cookies: Required for basic site functionality and security.
  • Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
  • Marketing Cookies: Used to deliver relevant content and track campaign effectiveness.

You can control cookie preferences through your browser settings. Disabling certain cookies may impact site functionality.

5. Data Retention

We retain personal information for as long as necessary to provide our services and comply with applicable legal and regulatory requirements. As a registered investment advisor, we are subject to recordkeeping obligations under SEC and FINRA rules, which may require retention of certain records for a minimum of six (6) years. When information is no longer needed, we securely delete or anonymize it in accordance with applicable law.

6. Your Rights & Choices

Depending on your state of residence, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that inaccurate or incomplete information be corrected.
  • Deletion: Request deletion of your personal information, subject to our legal retention obligations.
  • Opt-Out of Marketing: Unsubscribe from marketing emails at any time via the "unsubscribe" link in our emails or by contacting us directly.
  • Data Portability: Where applicable, receive your data in a portable format.
  • Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, please contact us (see Section 11). Note that certain rights may be limited where data is subject to securities regulations or legal holds.

7. Security of Your Information

We implement appropriate administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction. No method of transmission over the Internet is 100% secure. We encourage you to use caution when sharing sensitive financial information electronically.

8. Third-Party Links

Our website may contain links to third-party websites, including FINRA BrokerCheck, LPL Financial, and social media platforms. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party sites you visit. Third-party posts found on our social media profiles do not reflect the views of LPL Financial and have not been reviewed by LPL Financial as to accuracy or completeness.

9. Children's Privacy

Our website and services are intended for adults aged 18 and older. We do not knowingly collect personal information from children under the age of 13. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete such information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Effective Date" at the top of this page and, where appropriate, notify you by email or through a prominent notice on our website. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:

RPM Financial Group LLC
Rockville, MD (DMV Area)
www.rpmfinancialgroup.com/contact

To check the background of our investment professionals, visit FINRA's BrokerCheck. For regulatory information, please review the LPL Financial Form CRS.

Securities and Advisory services offered through LPL Financial, a registered investment advisor. Member FINRA / SIPC. The financial professionals associated with RPM Financial Group may discuss and/or transact business only with residents of the states in which they are properly registered or licensed. No offers may be made or accepted from any resident of any other state.